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Is It Still Worth Getting A Digital Marketing Degree?

Is It Still Worth Getting A Digital Marketing Degree?

Is It Still Worth Getting A Digital Marketing Degree
Is It Still Worth Getting A Digital Marketing Degree

In today’s economy, a digital marketer is a role with many pros, which puts it on the top of many people’s education lists. However, with the number of online courses and certifications combined with opportunities for hands-on experience, it begs the question, is a digital marketing degree worth it anymore? The answer is yes, and in this article, we provide 4 reasons why you should still consider getting a digital marketing degree.

4 Reasons Why Getting A Digital Marketing Degree Is Still Worth

There are so many unconventional means for learning digital marketing, such as apprenticeships, online courses, YouTube videos, etc., that it can be hard for some to see any value in getting a college degree. However, below are 4 reasons why a digital marketing degree is still a good idea:

  • Increases your job opportunities.
  • Creates potential for a higher salary.
  • Allows the chance for career specialization.
  • Teaches you fundamental skills.

1. Increases your job opportunities

There’s no doubt that digital marketing relies a lot on one’s experience. Still, in cases where an employer is looking for someone qualified and has received a lot of applications, you would be at a disadvantage without a degree. To avoid missing out on job opportunities, you should consider getting a digital marketing degree. You won’t be missing out on anything – your academic experience would make it easier for you to adapt to the demands of the job environment, making you a more sought-after digital marketer.

2. Creates potential for a higher salary

As the number of years you have as experience in digital marketing increases, you’re more likely to see an increase in your salary. However, because college degrees involve a significant financial and time investment, employers tend to reward people who have a college degree with higher starting salaries. In addition, many colleges today also teach students the writing skills they would need to excel. If you decide to acquire these skills on your own, you might find it more challenging, and in some cases, you would need a lot of extra effort.

3. Allows the chance for career specialization

A college degree opens the door to other opportunities, such as a career switch. For example, with a digital marketing degree, you might decide to go to other related fields such as copywriting, search engine optimization or content marketing. With a digital marketing degree, you would be able to learn what these other fields have to offer, thus making it much easier for you to make the switch in the future. Also, with a college degree, you would show future employers that you have the educational background to specialize in any of the many digital marketing fields.

4. Teaches you fundamental skills

If you decide to work as an apprentice digital marketer, how you learn will depend on where you work. In some industries, due to the fast nature of their business, you might not be given enough time to learn the basics. Instead, you might simply be asked to follow along and copy others. This learning method can be very hard, especially if you’re a beginner. However, a school will provide you with all you need to learn in a curated manner that you would be able to follow much easier. Of course, not all parts of school learning are fun, such as essay writing. However, IHateWriting is one of many online writing companies that provides students with reliable and affordable writing services. So, you should be able to find the time to learn properly in college and acquire all the necessary skills that will benefit you in the future.

Final Thoughts

With the digitization of society, you can learn almost anything you want without going to school. However, the school remains one of the best choices for learning in a standard format. If you get a degree in your desired field, not only will you have more job opportunities, but you also get to learn in a controlled environment under the best conditions.


Author’s Bio

Joanne Elliot is a digital marketer with years of experience working in the industry. She was initially self-taught but later decided to get a college degree. As a result, Joanne is in the best position to understand the merits of both methods. In her spare time, she enjoys going to the theater.

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