The internet has made a lot of things very simple and easy to get done, and it has although disrupted the traditional way of carrying out some stuff. Technology has its good and bad sides, but it is a general knowledge that one of its benefits is how people can now easily shop and buy things from the comfort of their homes (or offices, or any other place where there’s is internet connection).
The E-commerce sector in Nigeria (a sort of phenomenon) has been awakened in the country years ago. While there are several challenges being faced by the direct players and stakeholders, things are still here, and the innovation is still being embraced in the country.
Almost anyone can own an e-commerce website in Nigeria. Even if you don’t know how to get it done (if you don’t have the technical expertise needed to create a website), you can still get individuals and organisations to do that for you (and even manage some things for you).
To operate a successful e-commerce website in Nigeria, it is necessary to know what you are doing. Discover what people want to buy (there are some things people might need, but which they won’t want to buy online). It is necessary to know who your target audience is (those that can purchase from your website). You should put in place how to make them trust you and your brand (particularly if they will be adding their debit card to your website and pay for stuff before getting it).
How To Build An E-commerce Website In Nigeria
You need to have the necessary skills required to build a website. You can learn this by taking online classes and reading a lot of free resources available on the internet. On the other hand, you can easily outsource it to someone else (or an organization) to build for you, while you focus on other impossible things)
Examples Of E-commerce Website In Nigeria
There are several examples of e-commerce websites in Nigeria. Nevertheless, we can talk about an organization like jumia that has been around for some time now. They deal with several products and have a lot of customers from different places in the country.
Is Operating An E-commerce Website In Nigeria Still Viable?
Well, it actually depends on several things. We must consider the fact that many Nigerians are still far away from the internet. Another large chunk of current Nigerian internet users are only doing basic stuff like chatting and all. Even amongst the few that shops online currently, there are still some who still have trust issues. They have been victims of being scammed online in the past, or paying for something online and being sent the exact opposite (or an inferior product).
So, if you are trying to go into the sector in Nigeria, you are advised to do your homework properly, and start from somewhere. You can start from selling a particular popular product and be known for that product before spreading your tentacles and expanding into other things.