backlinks and anchor text SEO

Learn the A-z on building your backlinks and anchor text SEO

backlinks and anchor text SEO

Essential Difference Between Keywords and Anchor Texts

Hi, Applygist readers, during the week, I learned some SEO tips which I find helpful, and this has to do with keywords and anchor Text building. As expert claimed, improper use of keywords is really dangerous. The reasons happen to be that many website owners are too focused on their keywords and didn’t even hear about anchor text distribution. Even those who know about it, do not take it very seriously. But only those who do – actually manage to boost their rankings and maintain them. backlinks and anchor text SEO

backlinks and anchor text SEO

Essential Difference Between Keywords and Anchor Texts 

But before I explain why only those, who distribute the anchor text, achieve and maintain good rankings, I’d like you to notice the difference between the keyword and the anchor text.

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Keyword – this is a word or a phrase that is used by your clients in the search engines to find your website. The keywords are used during the on-page optimization and during analysis of traffic. The keyword phrases help to come up with anchor text for the backlinks.You can’t use only your keyword phrase while building or purchasing links, otherwise, you risk to over-optimize backlink profile and your link building campaign will NOT look natural to Google and it will be less effective in the long run. Learn how to choose keywords.

Anchor text – this is a word or a phrase that is used in the hyperlink, pointing to your website. You provide the anchor text when you purchase the links. Anchor text doesn’t necessarily include the keyword. The anchor texts are created based on keywords, brand name, URLs of the website, calls to actions like “click here” or “visit this website”, names of products and related information. Learn how to create the list of anchor texts that will make your link building campaign look natural to Google.

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Don’t Use Keywords, Use Anchor Texts

The usage of keywords only looks very unnatural because:

Natural backlinks don’t include only keywordsNatural backlinks may include URL of your websiteNatural backlinks include other words like “visit website” or “click here”

Google increases rankings for your website only if it thinks that the backlinks are created naturally. If Google doesn’t believe that the backlinks are natural, then it simply doesn’t give them any value, so they do not influence your rankings. If you want to get high rankings on Google for years, then build backlinks using the given recommendations on anchor text distribution. backlinks and anchor text SEO

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2 Comments

  • social seo says:

    Link building or inbound links play a major role in search engine optimization. The number of link building a website has is an indicator of its popularity.

  • Gilma Shulund says:

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