How Payporte Became Famous Brand in Online Retail Stores Like Jumia And Konga
It all happened when Payporte officially became the main sponsor of the just concluded Big Brother Naija 2017 talent discovery reality TV show.
The Big Brother Naija 2017 reality TV show which came to an end last Sunday became one of the most watched show on TV in Nigeria throughout the 78days it lasted with millions of Nigerians and other Africans alike not being left out in the massive viewership.
Since Payporte was the official sponsor of the show, throughout the Big Brother Naija 2017 show, Payporte online retail stores was massively advertised on intervals during commercial breaks on TV and thereby attracting greater attentions to itself like never before.
Also placing Payporte on spotlight as the show lasted were noticeable Payporte branded items constantly being showered as gifts to the housemates, thereby also constantly keeping viewers eyes on Payporte branding.
Before now, Payporte, which started operations in 2014 was barely heard of by many and for the few that knew about Payporte, some of them have testified that they have never shopped on Payporte platform before, while for some they have heard about Payporte but have never ever cared to check on their website and preferred doing their shopping on the more pronounced Jumia and Konga platform.
With millions of viewership that Payporte received at various intervals throughout the Big Brother Nigeria 2017 show, one should not expect Payporte as a brand in online retail shopping arena to remain the same; just like the winner of the Big Brother Naija show Efe that has automatically became famous overnight, Payporte as sponsor has also being shot into limelight overnight.