BMW Group wants to make car shopping easier and more experiential, so with the help of Accenture, they built the BMW i Visualiser 

Purchasing a car can be a tremendous decision, and there are seemingly limitless options, from the innovation and machinery in the engine to the hues and options that make it yours. Reading about cars online can be useful, however it doesn’t give you the full experience of what it will be and resemble. Test drives are another way to go, yet regularly a dealership doesn’t have a car with all the specifications you want. 

BMW Group wants to make car shopping easier and more experiential, so with the assistance of Accenture, they built the BMW i Visualiser, a Tango enabled app that allows you to configure, customize and walk around a BMW i3 and i8 before you get one.  tech update new Within the coming weeks, you can experiment with the app with a Product Genius in select BMW dealerships internationally including the US, UK, Germany, Norway, Spain, Italy, Poland, Belgium, Netherlands, China and update new  And later in the year, you’ll have the capacity to download the app on Google Play, so you can design your car from anywhere. 

As such, the new BMW app has been tested at a dealership in Munich where Product Geniuses were up and running with the new Tango app in minutes. tech update new The app provides an immersive experience for potential purchasers. Andrea Castronovo, BMW Group Vice President of Sales Strategy and Future Retail says, “In our initial tests, as individuals entered the car virtually in the app, we saw them ducking down, as if there really were a rooftop there for them to bang their heads on. tech update new It’s that level of detail which means this innovation offers the clients real added value.” 

Being able to visualize and experience the car like this means the app helps clients in a way no printed list of option or pictures on a PC screen can. 
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Castronovo explains, “You can list out a car’s features on a sheet of paper or a webpage, however this doesn’t help clients with the emotional side of their decision-making process. To create that emotional connection, individuals really need to experience a car. Videos can help, however Tango gives individuals an a great deal more immersive experience.” 

We’re excited to perceive how companies like BMW are adopting Tango and smartphone augmented reality innovation to individuals shop all the more effectively in stores and at home. tech update new 
You can experience similar AR apps on Tango enabled devices including the Lenovo Phab 2 Pro and the Asus ZenFone AR coming soon.
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