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9 Content Marketing Skills You Need to Master
Content marketing is an essential component of any business today. It’s important for companies to put constant effort into creating compelling content that will drive traffic, leads, and sales. With so many different types of content marketing available, it can be difficult to know where to start. We’ve created a list of skills you need to master in order to create successful content marketing campaigns!
1) Create a Content Marketing Strategy
In order to create a successful content marketing campaign, you first need to have an idea of what you want to achieve. Without goals, your content will lack direction and be unplanned. To achieve your goals, you’re going to need a game plan and that begins with creating a plan for your content. A content marketing strategy has three main components: A purpose, which describes the goal of your campaign. An objective, which is a quantifiable action you hope to achieve through your campaign. Measurable benchmarks, which are the metrics you’ll use to determine if your objective has been achieved.
2) Develop an Editorial Calendar
After you’ve created a content marketing strategy and defined your goals, the next thing you should do is to develop an editorial calendar. An editorial calendar is the heart of any successful content marketing campaign. It’s basically a plan for all your blog posts, videos, social media updates, etc., during a specific time period. Having this plan mapped out allows you to create high-quality content on time and makes it easy for any employees tasked with publishing that content to understand what needs to be done and when it needs to be published.
3) Use Social Media to Grow Your Audience and Promote Your Content
Social media is the perfect outlet to grow your audience and promote your content. Once you’ve started creating great content on a consistent basis, share it with the world through your social channels! Don’t forget to use hashtags related to what you’re promoting. This will help you reach new people who are interested in that kind of content.
4) Optimize for SEO and Target Keywords with Every Post You Write
Optimizing your content for search engines and keywords is one of the best ways to get additional traffic to your site. Aim to include a targeted keyword in your post’s title, URL, image file name, meta description, and within the content itself.
5) Use Email Marketing to Build Relationships with Readers, Subscribers, and Influencers
Email marketing is one of the best tools you can use to create relationships with your readers, subscribers, and popular influencers. Newsletters are an easy way to connect with people who may be interested in what you’re promoting and could potentially become a customer. Great newsletters include content that isn’t available anywhere else and provides unique value for their subscribers. A great example would be adding a video on your emails to make it more personal. You can use your email list to inform people about new content, products and services you offer, and so much more.
6) Use Infographics to Engage Your Audience and Educate Them
Infographics are a great way to share data in an engaging, visual format. By using colorful images and diagrams, you can tell a story that will keep readers interested and educate them about your product or service without them even realizing they’re learning something new.
7) Produce High-Quality Video Content for YouTube, Facebook, Etc.
Video content is incredibly popular — people love being able to sit back and watch videos while following along with their favorite show or movie instead of reading text on the screen. This makes video especially effective at capturing consumer attention while educating them about your product or service. Plus, videos can be shared on social media platforms like Facebook and YouTube where it will show up in the news feeds of friends and family.
8) Write a Compelling and Informative Press Release
Press releases are an effective way to get media attention for your company, product or event. It’s important to write a strong press release that gets people excited about what you’re promoting and motivates them to share it with their contacts and social networks.
9) Get Feedback from Employees Throughout the Process
Including employees in the content marketing process is one of the best ways to increase its effectiveness. By soliciting their feedback on your editorial calendar, campaign direction, etc., you’ll make sure everyone is on the same page and aware of what needs to be done at all times. Plus, employees who provide input will feel more invested in the content being produced, increasing their chances of putting in the extra effort to make it great.
Content marketing skills are a must for marketers who want to be successful in this competitive industry. Whether you’re looking to grow your audience and promote your content, use email marketing to build relationships with readers, subscribers, and influencers or produce high-quality video content for YouTube or Facebook, these tips will help you do just that!
