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Real Estate Marketing In The Digital Era- Don’t Sell A Home, Sell A Dream

Real Estate Marketing In The Digital Era- Don’t Sell A Home, Sell A Dream.

Real estate advertising back in the days was all about black-and-white newspaper ads or handwritten CMAs. Times have changed drastically since the old days, where you can be more innovative and actually sell a dream and not just a home.

With the breakthrough of the internet, people have started advertising online on so many platforms. This means that competition has significantly proliferated over the years.

You need to have some tricks up your sleeve to make your ad more engaging. The better the marketing, the larger the client base.

Selling a Dream, Not Just a Home

You have to remain up-to-date with the trends in vogue and learn to render eye-catching ads if you want to create an ad that would indeed captivate the masses.

To assist you on how to make your real estate ads more engaging, here are certain guidelines to help you navigate –

  • Pinpoint Your Audience

Real estate Ads might have every single element that you could ever ask for; however, the knowledge of targeting the right audience is the true game-changer.

People that have been interested recently in investing in real estate need to be emphasized more than those who are strolling through the online feed leisurely.

Ads must be potent enough to establish a connection with the client and convince him to come looking for your organization.

Possessing the knowledge of what the audience truly desires and what all they seek while buying real estate would immensely aid you in choosing the right audience.

  • Decent Pictures and Texts

With the ever-advancing lifestyle, people don’t have the resources to go through a written advertisement, despite the intensity of the text.

Marketing your real estate needs to be done in a way that the minute details of the advertisement reach the targeted people.

One of the most effective ways to achieve this is by making use of intricate images and short texts to deliver the message in a transient period.

Its only natural for people to concentrate more on graphical content. Thus, you must create slideshow videos or catchy images instead of paragraphs and ambiguous phrases.

  • Use Statistical Charts or Graphs

Implementing statistical figures into the video content would help corroborate your esteemed claims about your organization. You can include images, charts, graphs, statistical figures, and much more into the ads posted.

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A little contrast of all elements like humor would go a long way. That could lead to more clicks and a larger audience viewing your ad.

InVideo is an online video editing tool that has helped people realize insights about real estate marketing through all the features and editing tools it has to offer to render the best marketing video.

  • Inclusion of Graphics

People will barely look at the ad if it does not contain catchy graphics and attractive templates. The video needs to be graphically rich and meticulously produced to brief the viewer about the ad.

Being creative and innovative is paramount to avoid being cliche and too monotonous.

Surprise the audience with new, more fun elements in the video clip through graphical representations and decent fonts.

  • Consider Picture Video Slideshows

Advertising via slideshows and picture videos has been found to leave a greater impact on the potential client viewer. Videos get shared across social media way more than text or pictures.

Video Graphic content can deliver messages in a truncated period, so the user is not driven by boredom.

Producing real estate explainer videos is also a great way to advertise. Your business would stand apart from the crowd by using this method. These ads must have a serious tone, considering they convey your value proposition and your firm’s capabilities.

  • Soundtrack Your Video Advertisement

You can easily proliferate average clicks on your ad by soundtracking your content with a befitting piece of music.

You are free to either pick a piece from the library of the online video editing platform or select a piece of music that suits you.

  • Marketing on Social Media

Marketing creatively over social media like Facebook, Instagram, etc. are cost-effective and swift client fetchers, considering most of the people today use these platforms.

These ads are not merely displayed on that particular platform itself but also on other social media platforms that are partnered with the platform. For instance, an ad posted on Facebook would also appear on Instagram, considering they both are partner websites.

You can visit InVideo online to create Facebook video ads that inspire and can truly help you achieve your desired goals of selling a dream.

  • Proper Landing Pages

Once a user clicks on a link, the place where he is redirected to is defined as the landing page. This page is your website from where further navigation shall proceed.

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Once you have successfully captivated a client with your advertisement’s graphical content, it is necessary to create reliable landing pages.

Now that the user is interested, one needs to ensure that they stay that way by building an excellent website that is visually appealing and easy to navigate.


  1.  Comply With the Ad – Often, the ad conveys something else, and the landing page offers something that the user hadn’t expected. This significantly decreases the conversion rate.
  2. Make use of Colors – The background and font color of the website must be to tap into the emotions of the user. One way to do this is by realizing the psychology behind colors and visual perception of an individual.
  3. Never Compromise on Value – The page should not indulge the client in redundant talks, but rather cut straight to the pitch. Simply mention what the user wants and how the website can deliver.

Final Words

The domain of real estate advertising is nowhere near a fall, but only rising exponentially in quality and methods of broadcasting to people.

Times have changed drastically where you cannot just be too straightforward without any creativity. You need to grasp ways to make real estate ads more entertaining and visually appealing.

You need to ensure all the aforementioned tricks which are not only proficient but also cost-effective. Innovative real estate marketing is a great way to boost the inception of one’s real estate business.

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