Google Update mobile page speed July 2018
Update July 9, 2018: The Speed Update is now rolling out for all users.
People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Although speed has been used in ranking for some time, that signal was focused on desktop searches. Today we’re announcing that starting in July 2018, page speed will be a ranking factor for mobile searches. Google Update mobile page speed July 2018
The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content. Google Update mobile page speed July 2018
We encourage developers to think broadly about how performance affects a user’s experience of their page and to consider a variety of user experience metrics. Although there is no tool that directly indicates whether a page is affected by this new ranking factor, here are some resources that can be used to evaluate a page’s performance.
Chrome User Experience Report, a public dataset of key user experience metrics for popular destinations on the web, as experienced by Chrome users under real-world conditions
Lighthouse, an automated tool and a part of Chrome Developer Tools for auditing the quality (performance, accessibility, and more) of web pages Google Update mobile page speed July 2018
PageSpeed Insights, a tool that indicates how well a page performs on the Chrome UX Report and suggests performance optimizations
How to resolve July 2018, Google speed test update
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, and more.
You can run Lighthouse in Chrome DevTools, from the command line, or as a Node module. You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. Each audit has a reference doc explaining why the audit is important, as well as how to fix it.
Run Lighthouse in Chrome DevTools
Lighthouse now powers the Audits panel of Chrome DevTools. To run a report:
- Download Google Chrome for Desktop.
- In Google Chrome, go to the URL you want to audit. You can audit any URL on the web.
- Open Chrome DevTools.
- Click the Audits tab.
- Click Perform an audit. DevTools shows you a list of audit categories. Leave them all enabled.
- Click Run audit. After 60 to 90 seconds, Lighthouse gives you a report on the page.