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They are playing the “last mover advantage” card.
You’ve presumably found out about “first mover advantage”: in case you’re the principal participant into a market, you can catch noteworthy piece of the overall industry while contenders scramble to begin.
Be that as it may, moving first is a strategy, not an objective. What truly matters is creating trade streams out the future, so being the primary mover doesn’t benefit you in any way in the event that another person tags along and unseats you.
It’s vastly improved to be the last mover—that is, to make the last extraordinary advancement in a particular market and appreciate years or even many years of imposing business model benefits. The best approach to do that is to command a little specialty and scale up from that point, toward your goal-oriented long haul vision.