How we turn attention into revenue in 90 days step by step
tl:dr
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draft the team before u post anything
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sell the outcome, what the user actually gets
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build the funnel before u buy attention
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ur X profile is a landing page too
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distribute in waves, Creators + partners + PR
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stack mini launches instead of one big day
what this includes:
the cases & numbers behind each step
a 90 day plan u can copy
since 2019 we’ve worked with 400+ crypto teams at
and run campaigns that did 500M+ impressions. our clients have raised $280M+ and added $1B+ in TVL.
most teams think marketing means posting ALOT more, then they spend months getting impressions that never turn into users or deposits.
1. draft the team
before a single post goes out, u draft the team.
most crypto teams I talk to have a founder and one marketer trying to do everything, strategy, design, posting, creators, PR, community. so everything gets done halfway.
map every capability a launch needs in 3 columns:
> plan: GTM & marketing strategy, which channels go first, what u measure
> make: brand, design, videos, content
> distribute: socials, founder content, creators, PR, community, search
then be honest about which boxes u can cover in-house. every empty box is a gap in ur funnel later.
this is how we staff every client at Lunar, a team of 30+ in Lisbon, and the first deliverable goes live two weeks after the first call.
2. messaging & offer
this is where most marketing goes bland.
teams try to talk to traders, devs & institutions in the same post, so the message means nothing to anybody.
pick one audience for this push and sell the outcome. what does the user actually get? the yield, the airdrop. nobody deposits because of ur tech specs.
fill in this line:
[project] helps [who] get [outcome]
if u cant fill it in, ur not ready to spend money on distribution.
then the offer, the reason to act now. early access, a points campaign, a presale allocation, a deposit campaign. it has to be real, fake scarcity gets found out fast in crypto.
example: for DualMint we refreshed the brand, made the creatives & wrote the messaging before anything went out. then creators & socials carried the
presale and it closed at $284,164, 125% of the cap.
3. landing pages & the funnel
most teams skip this step.
marketing is a chain of touchpoints. u need on average 5-6 touchpoints to take someone from knowing u, to interested, to converted, and then to coming back.
think about the last product u started using, how many times did u see it before u signed up? almost never the first time.
on X the funnel usually looks like this:
creator post > ur profile > landing page > convert
if ur profile isnt set up u lose them there, and if ur landing page isnt built around one clear offer for these exact people they drop off before they convert. one weak link drags the whole funnel down, u can have the best creators in crypto and if the landing page is bad it doesnt matter.
what we build into every landing page:
> one action, a sign-up or a deposit
> a headline above the fold that sells the outcome
> one main button, repeated
> trust: audits, backers, partners, real numbers
> fast, simple, works on mobile
when u design the whole funnel the numbers move, we had a vault go from 0 to $40M TVL in 5 months.
4. socials
ur X profile comes first, because its a landing page too.
> banner & bio say what u do in one line
> pinned post = ur best proof or ur offer
> one clear next step
then daily content & engagement, from the project account AND the founder. people trust the team behind the token, the founder posting is the cheapest and most trusted channel u have.
and measure smart followers, anyone can buy impressions.
for Limitless, X followers went from 28K to 57.6K before the token launch, and smart followers went up 65% in the same period.
with ADI Chain we ran the ADI Chain & ADI Foundation accounts and positioned it as the first institutional L2 in MENA. 60 posts in 45 days, +27K followers (+111%), and trending on X on 18-19 Dec and again on 22-23 Dec.
5. distribution: KOLs, partners & PR
now u pour attention into the funnel u just built.
KOLs & creators
one creator post is one touchpoint. people need to see u from several voices they already trust, a few times, in a short window.
running that by hand is chaos, so we built
. 5,000+ creators, ranked by smart followers, every account checked for fake reach, every post briefed, tracked & paid in one place.
we run them in waves:
> wave 1: the most trusted voices in ur niche
> wave 2: bigger, once the narrative is set
> wave 3: the broad push around ur moment
and every creator finds their own angle. copy pasta is HARAM, the same thread from every creator just looks like an ad.
for Polkadot DeFi, 40 creators made 208 posts in a 60 day wave, and TVL went from $27M to $54M.
partners
ecosystem collabs, co-hosted spaces, and for DeFi the partners & liquidity providers who bring deposits with them.
PR
ur story in crypto & tech media, and ur team on podcasts. for Cardano, 19 PR articles did 1.42M views.
distribution only works because steps 1-4 are done, otherwise ur paying to send people into a leaky funnel.
6. stack mini launches
most teams save everything for one big day, product, partnership, token, all in one post. they get one spike and then its gone.
stack smaller launches instead, each one building on the last:
> a brand reveal
> a partner
> a feature
> a points season
> a creator wave
each one gives people a new reason to talk about u, and gives creators something new to post. its also how u collect the 5-6 touchpoints, every mini launch is another time someone sees u.
DualMint’s presale ran exactly like this: GTM plan > brand > creators > socials > precommits > raise. it closed oversubscribed.
and for Limitless we timed creator posts to its community sale, it ended with $200M pledged to a $1M target.
the 90 days
> days 1-14: team, message, offer
> days 15-30: landing page, socials
> days 31-90: distribution in waves + a mini launch every [2] weeks
In short,
get the team, the message, the landing page & ur profile right before u pay for reach, then pour creators in & stack launches.
if u want us to run this with u, book a free 30 min call with one of our partners at
, u leave with a first plan whether u hire us or not, let’s talk.
ok ✍️
