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Why iPhone 9 was skipped
Secrete why iphone 9 Windows 9 BB9 was skipped?,
Like seriously, have you ever wondered why there was never Blackberry 9 (BB9)? What about Windows 9 or iPhone 9? In this article, I’ll open your eyes to understand why these big companies and ueven upcoming ones won’t add 9 to the name of their gadgets.
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According to TheVerge, Apple just announced its iPhone X. It’s the new flagship iPhone that will be released in November, weeks after the iPhone 8 and iPhone 8 Plusgo on sale on September 23rd. Apple says you’re supposed to pronounce the iPhone X as “iPhone ten,” and it’s designed to mark 10 years of the iPhone. While the iPhone 8 is an iPhone 7S in all but name, the number jump across all the new iPhone models means we’re now officially missing an iPhone 9.
Apple’s typical S naming is gone for this year at least, which isn’t entirely surprising. Samsung launched its Galaxy S8 earlier this year, and the company’s Note 8 will be available on September 15th (the same day iPhone 8 preorders begin). Going up against the Samsung Galaxy S8 and Galaxy Note 8 with an iPhone 7S and iPhone 7S Plus doesn’t really make as much sense this time around. Instead, Apple appears to be using a great marketing trick for this year’s iPhones.
If you noticed, after the release of Windows 8, there should be Windows 9 but it was skipped over to Windows 10. Blackberry too did same thing and launched BB10 and skipped BB9. What about iPhone 9? Apple skipped the 9 and named it iPhone X instead, whereas X stands for 10 in roman figures.
number-9-in-marketing-bb9-windows-9-iPhone-9
Why iPhone 9 was skipped
All credits goes to Mr Mo for the comprehensive insights.
Marketing and Perception
If you want to sell products across multiple cultures, the rule of the game is to understand those cultures and their superstitions. This is the 21st century, but human nature is still essentially the same. For example, even in many places in the West, the number 13 is considered a number for bad luck. Remember “Friday the 13th”? lol. Why iPhone 9 was skipped
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You are not likely to see Windows 13 or an iPhone 13 in the future.
Also, in countries like Korea, China and Japan, the number 4 is a synonym for the word “death”. As such, brands active in those countries tend to avoid it. Who wants to buy death?! I remember Nokia avoiding that number in phones they shipped to that region.
Why iPhone 9 was skipped
Don’t forget it. If you want to sell products (consumer products especially) across multiple cultures, the rule of the game is to understand those cultures and their superstitions. Sometimes, brands take a chance and go ahead to push a product associated with an unlucky/negative number anyway. Sometimes, that is part of the game. But with the consumer public, perception is a factor. A strong factor. Why iPhone 9 was skipped
The Number 9
So, what’s up with the number 9? It is a curse word in Chinese and a synonym for suffering, agony or torture in Japanese. That’s what.
Note the Chinese connection. That is a huge market that big brands cannot afford to play with, so those brands who wish to sell there avoid numbers that can mess up product perception. In marketing aferall, perception is everything.
The iPhone X naming helps position the device above the regular iPhone 8 without explicitly labeling it “iPhone 10,” because most people are simply going to call it the iPhone X and not pronounce it as iPhone ten. Why iPhone 9 was skipped Apple knows this, and the company only uses the X logo in its promotional materials. Jony Ive says “iPhone ten” in the company’s keynote video, but I’d be surprised if we hear Apple explicitly call it the iPhone ten on a regular basis.
This subtle difference makes it clear it’s a special edition iPhone, and not an iPhone 10 that’s going to make people think they’re not getting the latest iPhone if they go for the iPhone 8. Let’s face it, the iPhone X is the device people will want, but most will go for the iPhone 8 simply because the X is priced so high.
Microsoft did a similar trick for its Windows 10 naming. The software giant skipped Windows 9 and went straight to Windows 10, but Microsoft did this primarily to encourage Windows 7 users to upgrade. Looking at your PC and seeing Windows 7 when there’s a Windows 10 version out makes it seem all that much older, and it’s a marketing trick that helped promote free upgrades. Apple’s subtle trick does mean that next year’s iPhone names are going to get really interesting. Will we see the iPhone 8S, an iPhone 9, or an iPhone XS? Let the guessing games begin. Acdording to TheVerge news.
Now you know why there is no iPhone 9. Apple jumped and passed the Chinese curse
