Why Invest in SaaS Content Marketing? As a Software-as-a-Service (SaaS) company, you need effective content marketing to help potential subscribers know who you are and how they can contact you. Great content marketing helps SaaS companies engage with their target audience—which is vital when they want to get new leads or hold on to existing customers. It also gives sales teams valuable insights about prospects and existing customers so they can better compete with other companies in the marketplaces that matter most: Google for search results and Facebook for social media advertising campaigns. This post outlines why SaaS content marketing…